The Packing District is rooted in history, grounded in opportunity and directed toward the future. It will be a new community for the city of Orlando, stitching together neighborhoods and honoring the legacy of this special place. Led by Dr. Phillips Charities, the development of the site represents an opportunity to celebrate the history of The Packing District and look toward the future of the community, the city and the region. The district’s master plan has been designed to encourage community wellness from the development of a new regional park to the network of plazas – each connected by pedestrian and bike trails that stitch everything together.
the packing district
Perkins + Will
My first project for the Packing District was done through an internship through Perkins + Will - an American architecture and design firm with 40+ locations worldwide. In this internship my main objective of study was to learn as well as contribute to a branding process by working on signage and mural work. The main branding process I got to learn about was the purpose, scope, and challenges of the new development / district that would be erected in my hometown Orlando, FL. The client Perkins and Will is working for, Dr. Phillips Charities (DPC), has extensive real estate holdings in the Central Florida area. I would work with the already developed brand and pushed it forward to create potential mural ideas that could be blown up as artwork for the industrial buildings in this park.
4ROOTS CO-OP Mural
The 4R Foundation Inc. is a nonprofit organization that maintains a focus on supporting and caring for the communities that the 4R Restaurant Group serves within the 15 locations throughout Florida and Georgia. We believe that a community's success and vibrancy are enhanced by the health of its residents. Building on this belief, The Foundation’s key initiative is the establishment of a commercial working farm, training ground, and innovation hub called 4Roots Farm & Agriculture Center. The group asked for a colorful, grocery - type mural to go with their headquarters. This was especially challenging because it had to be made entirely in a vector form to be able apply to their building in a decal like matter. Below are the final products and mock up of the building.